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UAE Real Estate Firms AveNew, Pride and Property, and Landsmith Conclude Dh300 Million Land Sale

UAE-based real estate firms AveNew by RH, Pride and Property and Landsmith Real Estate have jointly concluded a land sale transaction worth over Dh300 million in Dubai’s sought-after Jumeirah Golf Estates.

One of the biggest transactions of its kind in Dubai reflects the growing demand for golf course communities, fuelled by limited supply, sustained investor interest locally and globally, and the UAE’s track record as an investment-friendly real estate market.

Jumeirah Golf Estates, rated among the top ten lifestyle estates in the world, is a transit-oriented development with metro connectivity and over 1,500 villas, townhouses, and apartments. The luxury golf course community also hosts the final tournament of the acclaimed DP World Tour Championship (European Tour).

“Golf course-facing luxury villas are popular but limited in Dubai. That demand-supply dynamic, combined with the plot’s unique view of two Fairways, generated interest among top developers. After the project attains final form, it will epitomize luxury living in golf course communities,” said Nitin Chauhan, director of Landsmith Real Estate. Chauhan has been involved and invested in Dubai real estate since the inception of freehold properties.

Commenting on the landmark sale, Kunal Singh Sandhu, owner of Pride and Property, said: “We’ve been witnessing an influx of luxury-property buyers in Dubai — a promising sign for the segment. Pride and Property and partners invested significant time and effort to conduct the record-breaking transaction. We believe the best is yet to come for the luxury property in Dubai.” Luxury real estate is a forte of Pride and Property, which, since its launch in 2008 and under the guidance of Kunal, has been immensely successful in launching and managing projects for reputable developers in Dubai.

Dubai ranked first in Knight Frank’s list of the world’s top luxury real estate markets in 2023, accounting for 17 per cent of the segment’s total sales globally. This land sale, in excess of Dh300 million, at Dubai’s Jumeirah Golf is a tell-tale sign that Dubai’s luxury segment will continue to grow, with a general uptrend in prices.

Article Reference:
https://www.khaleejtimes.com/business/dubai-records-massive-land-sale-deal-of-over-dh300-million

International Fashion House KARL LAGERFELD & UAE’s Taraf Announce Luxury Property Partnership in Dubai

Paris – 30 October 2023: International fashion house KARL LAGERFELD and UAE real estate company Taraf, have announced a partnership agreement to collaborate on a luxury branded villas project in Dubai.

The project, set to launch in the coming months, will be KARL LAGERFELD’S third branded residential property in the world and the first in the Middle East. In 2021, the fashion house launched luxury residences in Marbella, Spain and this year, it announced a hotel tower with branded residences in Malaysia.

Karl Lagerfeld, an iconic figure in the fashion industry, was the creative force behind fashion houses such as his eponymous brand KARL LAGERFELD, Chanel, and Fendi. Lagerfeld’s legacy is celebrated for his pioneering contributions to high fashion, innovative designs, and an unwavering passion for architecture and interior design that depicts his visionary expression. The villas will offer a glimpse into Karl Lagerfeld’s multihyphenate world, combining his limitless iconic vision with contemporary creativity to celebrate his DNA and highlight his moto: ‘Embrace the present and invent the future.’
KARL LAGERFELD CEO Pier Paolo Righi said: “As we embark on this visionary partnership with Taraf, we are not merely building villas; we are crafting unique lifestyle habitats. Together, with Taraf and the team at Karl Lagerfeld that worked with the designer on his architectural projects, we will bring Karl’s very unique idea of exclusive living to Dubai. By blending the artistry of design with the art of real estate, we look forward to offering an unparalleled experience.”

Low Ping, Group CEO, Yas Holding commented: “We’re proud to announce this partnership with a globally recognised brand that will not only add incomparable value to Taraf’s next residential property, but also elevate what Taraf stands for in this competitive sector in the UAE. Bringing an exclusive development to market together with KARL LAGERFELD underlines our commitment to delivering high quality offerings in the real estate sector. KARL LAGERFELD’s signature design will reflect uniqueness and sophistication to our project, through aesthetically distinctive and visually striking exclusive villas.”

Branded residences have recently seen an increase in demand across regions, driven by growth in the number of high net-worth individuals (HNWIs), according to a report by property consultant Jones Lang LaSalle.

Taraf recently completed the groundbreaking for its upcoming property Luce, an exquisite residential development located on Palm Jumeirah in Dubai, marking the start of the construction phase. Taraf plans on launching more properties in 2023, its debut year.

AveNew Real Estate, an enterprise within the RH portfolio, played an instrumental role in this partnership by introducing Karl Lagerfeld and Taraf for the purpose of joining forces.

Article Reference:
https://www.tarafholding.com/en/news/international-fashion-house-karl-lagerfeld-and-uaes-taraf-announce-luxury-property-partnership-in-dubai